The Most Profitable Business Sectors in 2010

July 14, 2017

Entrepreneurs dream of and start businesses for a variety of reasons. Some hate the jobs they are in, while others dislike the politics of a big office environment. But most would agree that the lure of freedom and flexibility were huge motivating factors.

Regardless of the rationale behind their decision, one criterion is more critical than any other: They want to make money and support their families. While it is easy to get distracted by chasing customers, growing top line revenue and expanding premises, the simple business fundamentals – profit and cash flow – determine whether the entrepreneur’s dream will ultimately last or turn into a nightmare.

It is almost impossible to predict the success and financial health of a business by looking at the number of employees, the look/feel of the website, the size of the office or the resume of the owner. Most of us would assume that the only way to really know, is to get a copy of and read the financial statements. While this is a great idea and valuable exercise, there is also another, easy way to narrow down your choices. You could simply choose to start or buy one of the Top 10 Most Profitable businesses – i.e. a venture that statistically has the highest probability of being financially successful.

Sounds straightforward, doesn’t it? But how [exactly] do you find out which businesses are on the list?

It is not widely known in the marketplace, but there are in fact certain industry classifications which have a track record of high net profit margins and solid cash flow. There are also certain characteristics and financial metrics of these select businesses which exponentially enhance their profitability. So much so, that these particular businesses are 5 to 10 times more likely to survive and thrive.

1. Consultants, experts and speakers
This industry includes business advisors, authors, coaches, therapists, psychologists, authors and paid speakers. On average, these businesses enjoy high per hour rates, carry no debt or inventory and have very low fixed expenses. The number of professionals in this area is growing rapidly each year and they are consistently generating net profit margins of 25-35%. Not bad for a business that is borne out of one person’s expertise – the large majority of these businesses employ less than 3 people.

2. Accounting and financial services
While this industry may sound boring – bookkeeping, payroll, tax compliance, accounting advice and software, advisory services, financial/investment advice etc – these practitioners become a whole lot more interesting when they are standing on their wallets. These businesses tend to have the longest client relationships (as most people perceive a huge risk inherent with switching to a new provider) and thus the lowest churn rate and the lowest cost to acquire and retain clients. They enjoy profit of around 23-26%, have enormous pricing power and their services are seen as must-haves, not discretionary spends. By and large, they also tend to have low operating expenses per client and as a percentage of sales.

3. Legal specialists
Despite their reputation as sharks and bottom feeders, lawyers make excellent profit and cash flow (on average 20-24% net profit margin). Their success factors mirror those of their accounting and financial services colleagues. Most clients are attained through WOM and referrals (keeping marketing costs low) and they tend to stay with their advisor over the long term as there is a perceived risk/cost to switching attorneys. Lawyers are fantastic at generating repeat business and up sales. Some of the most profitable areas include DUI defence, criminal law, tax and estate planning and divorce law.

4. Dentists – general and specialists
Dentists have three key operating advantages – they are often able to treat multiple patients simultaneously, they enjoy high average dollar transactions (most of which is not covered by health care plans) and their operating costs are relatively low (when divided by the total number of patients serviced). Yearly maintenance services (cleaning and x-rays) produce high contribution margins and dentists do a great job of convincing us we need them regularly. On average, they spend more than any other health provider on follow ups and re-bookings. Fortunately, the cost of this direct marketing is much lower than the cost of acquiring new patients and produces returns of 18-22% for the practice.

5. Designers
No matter what they specialize in – structures, decor, your brand, high end clothing and accessories – these professionals have a flair for bringing in the money – in fact about 16-19% on the bottom line each year. These practitioners benefit greatly from high end pricing and relatively low variable product costs and operating margins. Their greatest assets are their customer lists and their time. The greatest risk for those who are not as successful in this area is productivity – either not understanding the time involved to complete a job or not charging market rates for their time.

6. Medical specialists and veterinary medicine
It pays to specialize. The medical profession is relatively recession -proof. No matter what, people and pets tend to get sick and we rarely opt to forgo seeking care and treatment. Surprisingly on the rise are highly discretionary services such as plastic surgery, Lasik eye surgery, lap band specialists, infertility treatment and hair restoration. These specialists are often able to charge outside of what is covered by public and private health care (earning profit of around 14-16%) and they earn much more than their general medicine counterparts.

7. Specialised health and alternative medicine
As with traditional medicine, it pays to specialize. Mental health, podiatry, chiropractic, naturopathy, acupuncture, physical therapists etc. enjoy profits of 13-15% due to high average dollar transactions, repeat visits, low cost of goods sold and low operating margins.

8. Eldercare and retirement services
As the average population continues to age, there is a growing strain on young families from both ends – the need to manage child care with a career AND the need to manage the transition of elderly parents into assisted living or full time care. As a result, placement services, retirement villages, aged care services etc. are growing and becoming more lucrative. Private services in particular can earn 12-14% before tax.

9. Insurance and mortgage brokers
These businesses often cost very little to start and operate and earn their money through 2 distinct streams – the upfront fee they earn for securing the deal and ongoing annual trailers (which can often grow to 80% of their total revenue). While recent changes in many jurisdictions have reduced or delayed their initial payments from banks and various institutions, the ongoing passive revenue streams make these profitable businesses at 11-14% on average. The perceived hassle of switching is high, thus most retain customers for long periods of time and promote/receive referrals regularly.

10. Online business, small deposit and lending institutions
The internet has made it possible for anyone to set up shop and sell goods or services online with little or no experience and low overheads. While there are many dud eBusinesses, the ones that are making money are doing it on a huge scale. The most profitable ones (selling services and membership continuity programs) are earning more than $0.20-0.30 cents on the dollar each year in net profit, but examples of these are few and far between. On average, the ones that sell products and/or services should enjoy 11-14% on the bottom line with no debtors, low inventory and a small investment in fixed assets. Specialised credit unions and private lenders are also enjoying profit margins of around 10-13% due to low overheads and a growing mistrust among consumers with the traditional banks.

From this list, we can draw several important conclusions. First professional services is a winner. Of the list above, 8 out of 10 business fall into the category of professional services. The core drivers of their profitability being steady demand for services(despite economic ups and downs), low overheads, high contribution margins and repeat business. Aside from law, specialized medicine, dentistry and accounting, many of these professions also enjoy relatively low barriers to entry.

More often than not, it pays to specialize. Businesses in niche areas are often able to set high prices, command high value sales with large contribution margins and generate both repeat and referral businesses. This lesson can also easily be extrapolated and applied out to traditionally difficult or low profit industries. Take for example, the restaurant business or general trades like welding or electrical services. By becoming highly specialized, these businesses can directly influence the success and viability of their enterprises.

And finally, size definitely matters. In the small to mid size sector, economies of scale in most industries kick in around $1m in revenue – and this is especially pronounced in industries that require an upfront investment in specialized fixed assets like medical equipment, manufacturing equipment and technology.

Smart Shopping For Evening Dresses

July 23, 2017

How do you know if a dress is really worth buying no matter how expensive it is? Aside from the quality, you need to determine what kind of dress it is. Even if a dress is affordable, you won’t buy it either if you don’t think it’s worth wearing.

Shopping for evening dresses requires careful selection. You would want to make sure that you are making a good investment for your wardrobe. You may want to determine first whether it is really a functional dress or not. Do you think you can wear this on almost every special occasion that you’re about to attend? The price is the vital factor that will determine its worth. Aside from the quality of the fabric, it is the nature of dress itself. Not all of night dresses are versatile, because some women are choosy with their style.

Go for evening dresses that are still classic, elegant, and stylish. Don’t go for trendy clothing for they will just run out of fashion. Consider the design and the color of the dress. Classic styles are worthy of wearing for almost all occasions for it fits anywhere. Unlike the trendy ones, they will be a part of wardrobe’s collection. Petite dresses are trendy nowadays yet you can find its style in a classic version. Find a cheap dress that you don’t need to alter just to fit on occasion or suit on the new demands of trends.

You don’t need to get confused when choosing a worthy evening dress, in spite of an overwhelming number of selections. Once you determine its style, function, and versatility, you can stick on these criteria and choose the best dress that you can ever buy aside from its price and design. And don’t forget that it is capable of enhancing your looks and give you a good boost of self-confidence.

Some Advantages Of A Nursing Career

June 20, 2017

A nursing career can be very rewarding. There are some definite advantages of choosing this particular career path. If you decide that this is the option to you than the first step to take will be to look at the requirements for the state in which you live. A general associates or bachelors degree will most likely be sufficient, but for certain specialties a more advanced degree may be necessary.

The different shift patterns that you will follow working as a nurse will certainly give you a lot of flexibility within the role. You will not be working a standard 9-to-5 because health care is something that is required at all times of the day and night. This means that you can really work shifts around your personal lifestyle and will have much more flexibility with the hours that you operate.

Of course, another of the major benefits associated with a nursing career is the fact that you will always have job security. Nurses are always going to be required, the matter what the state of the economy is in. While other parts of the workforce may become constricted, nurses are always going to be needed and therefore you should always be able to find work.

Most jobs within this field also come with a decent pay and benefits package. The pay is sufficient for any nurse to live a comfortable lifestyle and at the same time benefits will include a retirement plan, health insurance and other insurance coverage, and paid vacations.

Of course, one of the most obvious reasons for anyone to pursue this career path is because you will be helping people. Nurses generally have a maternal instinct and an instinct to help people, especially those in distress. Helping people get through their health problems certainly adds value to your own life.

Furthermore, if you have a passion for travel and you would like to experience some different places, cultures, and people, then you could become a travel nurse. As a travel nurse you will work different assignments in different areas around the country and the world, and there will be opportunities available in any specialty.

All in all, a nursing career provides a great deal of advantage and benefit to anyone who displays an unselfish nature. If you want to help people and, as a side product, get paid well for doing so, becoming a nurse would certainly be a good career choice.

The Pros and Cons of a Career in Commercial Real Estate Today

June 23, 2017

When it comes to a career in commercial real estate, there are many advantages, and quite a few challenges. When taken in balance, the career and industry offers significant opportunity. The level of success that you can achieve is driven from your commitment to various knowledge processes and taking the right personal action.

So many people enter the industry without due regard for the hard work that needs to be done. As with any sales related career, commercial real estate is very challenging and yet very rewarding. When the market gets tough, you find a number of salespeople leave the industry because they have not established the right systems in their personal business.

If commercial real estate is for you, then get organized and systemized. You need to plan for the future and take consistent action every day to build your market share and obtain quality listings. Talk to more people; it is a people based property market and those people need to know you as the expert. Over time you can become the agent of choice.

Here are some of the key factors required to consolidate your personal focus and action in your career. Consider how these key issues apply to you and how they can be improved. Consider also how they apply within your marketplace and your property specialty.

  1. Sales skills are required on a number of levels. You are effectively selling yourself in the first instance, and then you are pitching and presenting across a number of topics. To be an expert in this property market, personal confidence and local knowledge are important factors. The property market is changing on a regular basis with new pressures within selling, leasing, and property management. Understand how to sell your services across these three disciplines as they change and shift.
  2. Prospecting will always be the most important thing that you do every day. Everything else in your diary ranks a clear second when it comes to prospecting. Cold calling and prospecting must occur on a daily basis with new people and with those people that you have spoken to before. You need a business model to sustain regular ongoing contact with qualified prospects at least once every 90 days.
  3. Commissions will vary depending on the pressures of the market place, the client, the property, and the services provided. Importantly the commissions you charge should not be discounted to any great degree. It takes significant effort to achieve results in commercial real estate today. The clients that ask for discounts could receive a discounted service if that is what makes them happy. They soon understand that results are more important than discounts.
  4. Quality listings should be the focus of your prospecting and networking. It is the quality listings that will bring you good levels of enquiry. Some low quality listings will distract you from the quality properties that you should be working on. You work as a salesperson and your commissions are driven from results. Results are much easier to obtain from quality listings. It should also be said that quality listings should be optimized to exclusive agency appointments. In this way you will gain the sufficient time that you require to comprehensively cover the market place.
  5. Property specialty is a good thing. When you focus on one particular property type it is far easier for you to become the expert in the local area. Many agents focus on industrial property initially given the simplicity of the property type. Over time you can move to Office Property and eventually Retail Property. They are more complex when it comes to selling and leasing.
  6. Competitive agents exist in every marketplace. You need to know who they are and what they’re doing. It may be that they already successfully service a segment of the market that is similar to yours and therefore you will be pitching and presenting against them frequently. Understand these competitors and the pressures they will apply on your business and sales processes. Be better than the other agents that are out there. This is a skills and knowledge based process that you can work on.
  7. Systemize your business day and career as much as possible. At least 50% of your day should be devoted to market growth and prospecting. It is very easy for this to be overlooked or postponed given the pressures of your existing clients, listings, and current deals. Self-discipline and focus will get you through the problem.

Those salespeople that choose to improve their actions and systems soon rise to the top of the market. It is a deliberate choice that should be made early in your career.

Nursing Entrepreneurship Creates New Opportunities For Nurses

June 19, 2017

While too many people in most industries are still struggling to find jobs, nursing continues to be one the most in-demand positions. This demand for nurses brings more than job security, it brings opportunities for nursing entrepreneurship to those nurses who are looking for more than just a job.

Taking the Leap to Self Employment

The first question potential nurse entrepreneurs need to answer is whether freelancing or business ownership really suits them. Most everyone can agree on the advantages: being one’s own boss, more flexibility with one’s schedule, able to focus on the work one enjoys most, and best of all, unlimited economic potential.

There are, however, serious challenges as well. People mistakenly believe that the greatest obstacle in starting a business is having the money to get started. This is false. There are a number of business opportunities that require very little start up capital. If some money is needed, entrepreneurs have a number of ways of accessing it.

Instead, the most common roadblock to entrepreneurship is in the mind. A freelancer or entrepreneur has to have the internal fortitude to put themselves into the marketplace and have the confidence to pursue their vision. Everyone’s confidence waivers from time to time, the larger issue is whether such mental blocks can be overcome.

Freelance or Open a Small Business

Deciding whether to freelance, that is work as an independent contractor, or open a small business that will grow to have additional employees, isn’t a decision that has to be made immediately. In fact, since the value nurses have to sell is expertise, it’s very easy to begin as a freelancer. As demand grows and the nurse entrepreneur becomes more comfortable with the business side of the work, then a freelancer can transition into a small business if one wants.

In either case, there are legal issues surrounding working as a freelancer and starting a business. A number of organizations that specialize in helping new entrepreneurs or nurse entrepreneurs specifically can offer some guidance on the potential legal issues that can arise. They will also likely be able to connect new entrepreneurs with lawyers who can help.

What Types of Nursing Businesses Exist

The best businesses are those that find a need in the marketplace that isn’t being met. Any nurse who’s worked through the system can list the situations where nurses, medical staff, patients, or anyone part of the health system has gotten frustrated by an issue. Exploring potential solutions for those types of situations can lead one to a good business idea.

However, it isn’t necessary to reinvent the wheel. There are a number of well-established nursing entrepreneurship ideas that others have already made successful. Just as the need for nurses grows as health becomes a larger national issue, so will the need for the types of nurse entrepreneur businesses that already exist. One should never think because the business already exists, the marketplace is full.

Experienced nurses can use their backgrounds to pursue any of these entrepreneur ideas:

- temporary staffing services

- home care service

- care case managers

- medical bill review

- personal coach in wellness, nutrition, or patient advocacy

- operational consultant for facilities

- trainer either for other medical professionals or to general public as part of a wellness clinic or program

- medical equipment or clothing supplier

Copyright (c) 2012 Nurse Entrepreneur Network

No Teletrack Payday Loans – Loans For People With Bad Credit

July 8, 2017

Payday loans are now the most viable options undertaken by most people who are experiencing financial emergencies. It is a short-term loan that intends to handle an urgent need for cash until their subsequent payday. This new system of lending doesn’t involve a credit check which is a very good privilege for debtors with bad credit. Application for this kinds of loans are usually done online just over the internet. What makes this loaning convenient is the promptness of the depositing of money into the debtors bank account which is approximately 24 hours or sometimes even less.

To explain further Teletrack is a method that is employed to examine the applicant’s credit history and checking account. This system exposes to the loan agency the applicant’s flaw in his credit history such as outstanding checks in opposition to current loans, any imminent court judgments, files for bankruptcy and any other related problems with the credit history. These loan agencies don’t have the exigency to authenticate the information imparted by the prospective borrowers since payday loans do not encompass large sum of money other than the fact that these are only short-term loans.

Payday loan agencies suggest instant cash advance for a temporary period, typically ranging from 2-3 weeks. In comparison to traditional loan companies, payday loan agencies offer higher interest rates in order to give a faster service and to cover any risk that may be encountered in the procedure.

Applying for a no teletrack payday loan

The only thing needed is to accomplish a form containing personal data, employment facts and selected bank account of the borrower. Some lenders who offer no teletrack payday loans obligate the borrower to fax some documents like: the most recent paycheck, a copy of the driver’s license or a banks statement or an electricity bill. In order to be eligible for this kind of loan you must be a US citizen over 18 years of age and must be a full employee of a certain company. Some lenders obligate that you should be employed with the identical firm for the past 6 months. Others require a minimum monthly income of $ 1,000 with all the taxes already deducted. These loans also necessitate checking or savings account that has a debit service. Since the process is apparently easy and simple that checking you credit rating is uncalled-for therefore giving you a probability of almost 100% to be approved.

As soon as you application is approved you can immediately and directly get your money transferred into your checking account. In lieu of these no teletrack payday loans, you won’t have to worry about rigid timings because everything is subject to your decision. Not to mention that you can take advantage of applying for it at perfectly any time you would want to.

Issues on repayment

Repayment of your loan is indicated on your application form but usually it’s the time when you get to accept your next paycheck. The lending companies instantly debit the fund and the fee from your account. In the event that you would need more time to repay your loan, you can always ask for an extension few days preceding the automatic debit. Early payment though is advised so as not to accumulate any added fees. This kind of loan could be a savior but also a burden if not paid on time.

Quick Finance – Caveat Loans And Bridging Finance

June 17, 2017

Short term loans help people lessen their immediate money troubles, because of increasing everyday expenses and no sufficient income to meet the requirements. These loans by and large come in a shape of payday loans, in that you can obtain immediate cash with the settlement time between two and three weeks. Lots of lenders in Australia offer their service online that let you submit an application for the finance, 24 hours a day and 7 days a week.

If you need fast money, then a caveat loan, short term loan or bridging finance from any Australian finance Centre can help.

Caveat loans

Fundamentally, caveat loans are all about when lenders offer the borrower fast money, in return for their property as defense for the finance.

The submission of applications for these loans is extremely quick, and it is likely to be short term from approximately one month to four months. Usually the borrower can get the money inside 24 hours after the request has been launched, and in the majority of cases, having a bad credit documentation does not have an effect on your possibility of successfully achieving it. In other words, these loans are finance for property.

The reason caveat loans are provided for assets is since the borrower have to secure an asset against it, and the majority of the time, the assets consists of realty properties or vehicles, as other kinds of assets are usually not acknowledged to be a defense for such loans.

Bridging Finance

By explanation, Bridging Finance is a short-term loan used to buy business property.

This is something that can come in very helpful, conditional on your particular circumstances. There are two major points that you need to think about before you choose a Bridging Finance package, your wants and the condition of the property market.

One of the main benefits of Bridging Finance is that it will let you close on a property and buy a new property before you get rid of your existing one. You will need to assess your present situation to decide if your wants give good reason for taking on this sort of finance.

Paying off your Bridging Loan at the ending of the term usually depends on your capacity to sell your existing property. If it is not sold in the obligatory time, then you will have to pay the existing loan on your present property, your new property and the newly transformed Bridge Finance, too. If you think that this might be the likelihood then be sure to take a package that can be changed to business Loans if the need comes up. Or else, you might have to come up with the complete finance amount at the conclusion of the funding time.

Bathroom Remodeling Idea Makes Bathroom Repairs Easier

June 18, 2017

Bathroom repair is easier with access panels

Soon after I had remodeled my small bathroom it developed a water leak. The first thing I knew about it was a puddle on the floor of the room below. A water pipe was leaking and it was buried in one of the bathroom walls which not only made it difficult to find out where the leak was but a lot of ceramic tiles had to be destroyed to get at it.

When I asked my bathroom contractors why they didn’t make it easier to get at the new pipe work they said that it would have made my quotation too expensive so they just buried the pipes and hoped that they don’t give any trouble. It was just my luck then that my bathroom was the one where they made lousy joints. The bathroom repair turned out to be far more costly than it would have been to make all the pipes accessible in the first place and I wish now that I’d had the foresight to put that in the specifications.

Where to put access panels

The obvious solution to the bathroom repair problem is to provide access panels for all of the pipe work joints and as much of the pipe length as possible. When you specify what you want in your bathroom remodel make sure that you will be able to get at every joint easily.

Where the water pipes are installed in a separating wall it’s often convenient to provide access on the other side of the wall rather than inside the bathroom where the ceramic tiles are. You may even be able to turn the access into a small cupboard, which would give you an added benefit. Opening the cupboard doors would provide simple access to the water pipes.

Pipe work under bathtub and under floor can be made accessible by removable panels. Make sure that the floor covering allows for this and a suitable sealer is used to fill any gaps when the access is closed.

If the access panel has to go on the bathroom side of the wall then special attention to waterproofing will be required.

How to make access panels in ceramic tiles

To accommodate a radiator in my bathroom remodel the contractors built a false wall to hide the pipe work. This wall was then set with ceramic tiles and the radiator mounted in front of the tiles. This pipe work has not leaked but I do wonder what I would do if it ever did.

Tiling a small part of the false wall separately on a removable section could have provided an access panel. This would then be screwed firmly to the main part of the wall and the edges sealed with a silicon-sealing compound. The screws would pass through the tiles so silicon sealer would be used to seal the screw heads and holes in the tiles. When the need arose the sealer could be stripped away and the panel unscrewed. Resealing when the problem was fixed would be just as easy.

For more bathroom remodeling tips take a look at this article on setting bathroom tiles:
Setting Ceramic Tile Made Easy

Finding the Right Travel Nursing Placement Agency

June 14, 2017

Travel nursing is becoming one of our nation’s fastest growing professions, and it’s no surprise. If you love seeing new places and enjoy exciting new experiences that evoke the feeling of taking an extended vacation, then the career of a traveling nurse might be just what the doctor ordered! Travel nursing enables many people to stay on vacation for two to six months in free luxury accommodations while earning high hourly wages at the same time.

Yet despite all these advantages, many nurses describe to me that they’ve shied away from the traveling profession. Why? Because bad experiences with placement agencies have left them with nothing but a negative impression. They’ve been underpaid or lacked benefits, and I can’t tell you how many nurses have complained to me about inadequate housing or recruiters who were unkind, uncaring, and just plain unavailable. The sad result is that nurses end up jumping from one agency to the next, always in search of the perfect package that’s never there.

In this light, choosing the right staffing agency requires a nurse to consider everything that is offered. Some nurses emphasize pay as their top priority. Others require an excellent benefits package. Many travel RNs are location-specific and want to experience the lifestyle in the country’s hot spots. Career flexibility is often a pivotal factor, along with customer service. The bottom line is, your agency choice depends largely upon one of the four following criteria.

SALARY

No question about it, there are some agencies that offer more money than others. So the first thing to remember is that agencies may base salaries upon things like location availability, need-to-fill assignments, and cost of living.

Some agencies must offer noticeably higher rates if they expect to fill certain assignments where nurse-to-patient ratios are very low, or where a facility has extreme patient needs. If you’re a nurse who is attracted by very high dollars, be alert for a potentially desperate situation you might be entering, and the workload it could bring. You may make more money, but you’ll earn every dollar and more.

Location also factors into salary. The California bay area and many larger east coast cities definitely offer more lucrative pay rates. It’s also much more expensive to live in those places, so recognize the relationship that exists between salary dollars and cost of living. I’ve seen nurses return from Hawaii saying they had a great vacation and made a lot of friends–but their purses were lighter, not heavier from the experience. You might get less money in an exotic location and come back with more money from a not-so-exotic location. My point is, your criteria will determine your priorities.

BENEFITS

What some companies may lack in salary, they make up for with benefits. Many agencies offer benefits programs that revolve around monetary bonuses or discounted luxury housing; and I have even observed a trend with several newer companies that offer entirely free housing to all their nurses. Take note, however, that those agencies may not ante up the really high salaries. It’s a trade-off, so they compensate you with benefits to save you daily, monthly, and annual expenses. Every nurse should be aware of what benefits they need the most, and then ask their recruiters to assist in developing a package that is tailored to their individual needs.

CUSTOMER SERVICE

To many traveling nurses, customer service and aid are the most important attributes a placement agency possesses. If you called ten agencies and only talked with one live recruiter, it’s probably best to narrow it down to the agency where individual placement specialists were easily available. After all, if you’re ready to proceed with a new assignment you’ll want an agency that can make it happen fast and has recruiters available who already understand your criteria. In fact, your criteria may change from one assignment to another, so customer service is paramount. Determine what you want and then find out which agencies can make it happen.

FEATURED LOCATIONS AND HOT SPOTS

While for some nurses, salary, benefits, and career flexibility might be the number-one interest, many others just want the obvious–to travel and see the world. If you’re an adventurer who cares more about the travel experience than the money, then you’ll need an agency that can offer you the locations you want.

Not every agency can send you just anywhere. Figure out where you want to go, and then call around to discover who can send you there.

A travel nursing career is absolutely one of the best, most rewarding choices any nurse can make, but it’s important to select a company who will partner with you every step of the way. Before you jump in, do your homework and research all the best placement agencies. Finding the agency that fits your unique wants and needs will drastically increase your chances of success and happiness in your career.

Internet Marketing and Advertisement

July 11, 2017

Internet marketing and advertisement, it will be well worth your while to look closely at this article and to get informed up-to-the minute industry internet marketing standards, tools and techniques for advertisement, those tools and techniques that are aimed at producing marketers who will be empowered with the skills and knowledge required in today’s competitive global market place.

Internet Marketing is combination of both paid and un-paid marketing, which is also called organic (un-paid) and in-organic (paid) methods of marketing. The technique which is used to market the website or product without paying i.e. the un-paid technique of marketing is Search Engine Optimization. However Search Engine optimization will not be discussed here. The other technique of marketing is paid advertisement and paid internet marketing that will be my core topic here.

The world’s top three search engines Google, Yahoo, MSN (Bing) provide the powerful tools and techniques for the paid advertisement and internet marketing on the search engines. The reason of why these search engines provide the tools is, according to the facts and figures of 2008-09 the 70-80% of the traffic comes through search engines and Google has the largest share in this percentage. That’s why Google AdWords is one of the mostly used and powerful tools in paid internet marketing and advertisement.

Before telling you in detail about Google AdWords, let me tell you the basic difference between the paid and un-paid internet marketing. If the website is at the top of the Google 1st page at the left side followed by other web sites, then it is through the un-paid techniques of internet marketing and is called the organic results. Now if you see at the right side of the Google page, there would be some ads with the heading on the top called sponsored ads, this is paid internet marketing. It would take time to get on the top of organic results in the Google through Search Engine Optimization, but you can be in the top of sponsored results in Google within ten minutes right after creating and managing you account in Google AdWords.

Here I am going to describe you the details and ways of internet marketing through Google AdWords.

Adwords, as I have told you, is Google’s advertising product, which displays your advertisement in the form of ads to people looking for your products or services on Google, in other words pay-per-click advertising model of Google. It allows you to display ads which directly link to your website or product when searches are made for your chosen keywords. These ads are located to the right of the results which Google gives you for a search and they’re also displayed on Google’s many partner sites which include AOL, HowStuffWorks and blogger.

After creating your AdWords ad, you choose keywords for which your ad will appear on Google and specify the maximum amount you’re willing to pay for each click. Remember Google’s AdWords program uses a PPC model it means you only pay when someone actually clicks on your ad and hence visits your website.

There are varieties of ad formats in AdWords, You can choose from those ad formats, including text, image, and easily track your ad performance using the reports available in your account. AdWords accounts also include graphs and performance data so you can track what’s working and edit your ads accordingly.
Life Cycle of Paid Advertising or PPC. Let’s take a quick look at how this works and analyze what is going on in PPC Advertising.

Your potential web visitor/client goes to Google, Yahoo, MSN or an affiliate site and types in a keyword phrase, for example “Swim Shoes”. Your ad appears alongside the results. Web visitor/client read your ad and click. Web visitor/client visit your site. Web visitor/client finds what they want and pick up the phone, fax, and order something online or through email.

The goal of all PPC advertising is obviously to drive more and more customers to a website, so you should try to think from customer’s perspective. Ask yourself what words a potential customer would type into the search engines. For example, let’s say company A is shoe maker and sell swim shoes. If I were a customer, what words would I type into Google, Yahoo or MSN to find this company?
Similarly, there are many other questions that must be in your mind along with the answers in order to run a successful advertising and marketing, like:

-What are the core products and services that you sell or offer?
-How do you distinguish your products and services from your competitors?
-What marketing material do you have addressing your products and services?
-How do customers usually find out about your business and Keywords that a customer would use to come to your website?

Remember! Spend significant amount of time on these questions to get answers. Now! Come to the task or activities after the advertising. With Google AdWords, it’s all about results. It’s important to analyze what you want to gain from your advertising and marketing and then plan how you’re going to measure that success. There are several key factors you’ll want to monitor to evaluate how well your advertisement is performing. Like:

-Are your ads running properly on the internet?
-Are you making a profit from your advertisement?
-Are you meeting your goals that you have defined before starting the advertisement?

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